Nilofer Merchant

Bio    |    Videos    |    Books

Website:	http://rubiconconsulting.com/nilofer/
Blog:	http://rubiconconsulting.com/insight/winmarkets/nilofer_merchant/
Twitter:	http://twitter.com/nilofer

Collaboration & Strategy

CEO & Chief Strategist, Rubicon & Best-Selling Author, The New How

• Conqueror: Eliminate the organizational "Air Sandwich" of strategic failures
• Dragon Slayer: Name issues to gain power over them
• Brave Hearted: Overcome the fear of ambiguity in complex problem solving, with tools of discovery
• Hero Enabler: We think of Batman with the cape but under-credit Alfred, who enabled the crusader
• MurderBoarding: Collaboration must include a way to fight fair and make tough choices

Bio

CEO, Author and Strategist, Nilofer Merchant often provides a “secret sauce” for Fortune 500 companies attempting to win markets. Having worked with many major corporate brands such as Adobe, Apple, Nokia, and others, Merchant has honed a management framework for solving tough problems.  Her collaborative approach to strategic planning enables her to drive innovation, and lead strategic planning with many global brands such as Hewlett-Packard, Pinnacle, Logitech, Openwave and Symantec.

Merchant is a BusinessWeek columnist on the innovation mindset and a collaboration expert with FastCompany. In addition, she’s been quoted, profiled or published in major business publications such as MIT's Sloan Review, Forbes, Entrepreneur, Fortune and The Wall Street Journal. Merchant’s ideas are not only practical, but engaging and she attracts standing room only crowds when she keynotes at business leadership events, technology expos, women’s conferences and universities – ranging from Web 2.0 Expo, to CTIA, TED and Stanford.

Merchant earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco and is a certified Instructor of Facilitative Leadership from Interaction Associates.  Her first book on the art of collaborative work, The New How, was published in 2010.

What people say about Nilofer Merchant

Collaboration is a powerful competitive weapon; Nilofer shows you how to use it to win markets.

- Mark Interrante , VP Content Products, Yahoo!

Books

Video Samples

People can't stop talking about The Art of Management...

I have personally attended 100's of these events, this one was definitely at the top!

- Sebastian Demedeiros, Director Training & Development, Timothy's