Malcolm Gladwell

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Website:	http://www.gladwell.com/
Blog:	http://gladwell.typepad.com/gladwellcom/
Twitter:	http://twitter.com/gladwell

Understanding Success, Decision Making & Trends

New York Times Best-Selling Author, The Tipping Point, Outliers & Blink

• The Laws of Epidemics: How the trend process works and the best way to make it part of your business strategy
• The New Influencers: How consumer choices are increasingly driven by socially influential people
• The Leavers of Change: A road map for businesses trying to promote internal institutional change and strengthen corporate culture
• The Stickiness Factor: Creating effective and memorable communication
• The Intuitive Manager: How to make decisions correctly in the blink of an eye

Bio

Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike.

He's become so successful at this that, in 2005, Time Magazine named Malcolm one of its 100 Most Influential People.

Malcolm’s book Outliers: The Story of Success is having an even greater impact than his first two books. In Outliers, Malcolm suggests an exciting new approach to helping people succeed by using the factors that really foster success. Outliers debuted as a #1 bestseller for The New York Times, The Wall Street Journal, The San Francisco Chronicle, Barnes & Noble, and Publisher’s Weekly.

He is the author of two other New York Times #1 bestsellers, The Tipping Point and Blink.

With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how trends work.

In Blink he analyzed first impressions—the snap judgments that we all make unconsciously and instinctively—and he explores how we can master this important aspect of successful decision-making.

Malcolm is a staff writer for the New Yorker magazine. His editor describes his work as a new genre of story, an idea-driven narrative that’s focused on the everyday and combines research with material that’s more personal, social and historical. He now has another bestseller, What the Dog Saw, a compilation of essays from his writings in The New Yorker magazine. He was previously a reporter for the Washington Post.

What people say about Malcolm Gladwell

Lightning doesn’t strike twice—it strikes three times. Or at least it did in the case of Malcolm Gladwell, the man who singlehandedly invented a genre of nonfiction that has hatched a thousand followers.

- Newsweek

Books

Video Samples

People can't stop talking about The Art of Management...

The material presented was very relevant to the times, we could definitely learn from what was said today.

- Ann Barna, Director, HR, HDS Retail North America